Regular breast self-checks are encouraged by HCPs but less than 3% of women know the basic steps to perform it. In collaboration with FOCP (Friends of cancer patients), and on the occasion of Pink October, we set to encourage monthly self-checks and raise awareness of the steps for it.
Dance videos are uploaded on social media platforms like Tik Tok and Instagram stories by the millions every day. 94% of these dance videos are uploaded by women.
With that in mind, we recreated one of the most memorable choreographies in the world - the 70’s anthem YMCA and its 4 easy to follow steps, an unforgettable guide to help women to perform their mammary self-check.
1.9M Views
99% positive sentiment
20 regional influencers with a combined +7.7M followers joined the cause
Estimated Media Value: 500k USD
92x Return on Investment
Millions of women in the region can now spread the care with a dance that saves lives
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